Faira expands to San Francisco after regulatory scrutiny

By February 17, 2017 Inman No Comments

For-sale-by-owner (FSBO) startup Faira has raised another $1.2 million, with plans to bring “transparent bidding”to the San Francisco Bay Area.

Faira, which has so far only operated in the Seattle area, is among a handful of companies that are pioneering “transparent bidding.”

The sales tactic creates an auction-like experience that some observers expect to gain traction, even as many agents remain skeptical.

The Kirkland, Washington-based startup had previously been charged with operating as an unlicensed brokerage by the Washington Statement Department of Licensing.

Jerry McDonald o...

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